The AI video generator market is projected to expand significantly over the next decade.  On the heels of the launch of popular AI tools like ChatGPT, the AI video generator market is poised to explode.

According to a recent report from Market.us on Globe Newswire, the market is set to reach a value of USD 2,172 million by 2032, representing a compound annual growth rate (CAGR) of 23.6% from 2023 to 2032.

In this quick blog, we’ll take a closer look at the report’s findings and explore what’s driving the growth of the AI video generator market and some of the challenges that lie ahead.

WHY BRANDS NEED TO USE VIDEO CONTENT ON SOCIAL MEDIA

Social Media platforms of all sizes are catering more and more to video creators. Just a few months ago Instagram—historically a photo sharing application—announced their move towards prioritizing video content. In a similar vein, TikTok—an app completely dedicated to video content—has over a billion users and generated an estimated $1.9 billion in revenue in 2020 alone. 

Video is taking off in social media; consumers know this, and companies need to catch up! 

EVERYTHING YOU NEED TO KNOW TO USE VIDEO ON SOCIAL MEDIA

Whether your goal is to garner likes, increase brand awareness, improve your engagement, or boost sales, video is an excellent tool.  

Video is the perfect medium for social media. It allows you to provide both information and entertainment quickly and in a highly attractive way. High-quality videos with movement, transitions, text, and audio are top-performing social media content across the most popular platforms, from Facebook to Twitter. Other social media platforms like Instagram, LinkedIn, and Pinterest also prioritize video content.

Long story short: if you’re not using video as part of your digital marketing strategy, now is the time to start.

HOW TO OPTIMIZE VIDEO ON SOCIAL MEDIA  

Whether you’re just starting out on social media, or you’re a veteran company with thousands of followers, optimizing content for each platform is an ever-evolving challenge. While applications continue to roll out new time limits, changes to their algorithms, and new features, staying engaged with optimization methods can help your video content reach the spotlight. 

As video continues to explode in popularity, social media platforms are in tough competition with each other. While photos, carousel posts, and text are still important parts of communicating with your audience, video is a chance to tell a story efficiently. So, grab your camera, and let’s dive into optimization! 

No matter the size of your marketing team—whether you have twenty people or just one—saving time with video is just around the corner. Automation can be a great jumping off point for those without any experience with video, or it can help your experienced team with weak spots (for example, speeding up clip choices, or helping to provide consistent scheduling). 

Using automation to create, tailor, and personalize videos is a cost-effective way for marketing teams to incorporate the popular medium into their work without the need to re-vamp an entire quarterly plan. Automation doesn’t mean throwing your creativity out the window; it means making what you already wanted to make cheaper and faster, without compromising on the quality. 

With automated video creation, content can be repurposed, personalized, and changed to fit many different scenarios, with a few simple swipes. This means that you can launch a campaign cross-platform without re-formatting, editing, and personalizing each one; or, if you wanted to, it would be extremely straightforward! 

The last two years threw many plans into disarray, but one repercussion has been an even more intense demand for digital content. From information and news to funny dance videos, video content is even more firmly established as a popular form of digital media. 

Even if you’re not familiar with video as a creator, you’re likely familiar with it from the consumer point of view. Whether it’s a friendly-looking video of your family dentist or a clean-cut advertisement for a local real estate company, we remember and trust brands that we see producing high quality video.