Brand Video Content: Why Your Brand Should be Using Video Content on Social Media

INSTAGRAM, FACEBOOK, LINKEDIN— BRAND VIDEO CONTENT RULES. 

Social Media platforms of all sizes are catering more and more to video creators. Just a few months ago Instagram, historically a photo sharing application, announced their move towards prioritizing video content. TikTok, an app completely dedicated to video content, has over a billion users and generated an estimated $1.9 billion in revenue in 2020 alone. When it come to a brand’s video content, here is why you should be using video content on social media. 

Here is three quick reasons why video is the current queen of content: 

1. Videos = Engagement. Let’s face it: there’s a hierarchy of how entertaining content can be. Video content on Instagram, Twitter, and almost all other platforms consistently receives the highest amount of engagement in the form of comments, shares, and likes. If you’re in marketing, you’ll know that often, engagement is an excellent indicator of conversation rates.  
2. It can be repurposed easily. This one’s for the finance team, because though the cost of video might scare them off initially, it’s some of the easiest content to ‘repackage’. Once you have your video, you can share it to multiple platforms simultaneously (for example, think of all the creators cross-posting content to Instagram Reels and TikTok, or from Instagram Stories to Pinterest Pins). You can also create snippets of the video for reuse across marketing channels. The greater the reach, the greater the return on investment. 
3. It appeals with many demographics. Of course Gen Z, one of the most digitally savvy audiences, are some of the primary consumers of video content because they have grown up with it. But you might be surprised to learn that millennials and Gen X’ers are also happily shopping and engaging via TikTok and Pinterest too. Similarly, millions of users seek out YouTube reviews or demos of a product they are interested in purchasing. Read more here regarding video tips & tricks.  

No matter the size of your company, the time to pivot to video content is now. 

But content marketers and business professionals will know that high-quality video content is not always cheap to create, nor is quality assured, especially if you’re new to the format.  You can capture video yourself but it is often low-quality.  You can hire professionals, but that is often expensive. 

Fortunately, there are solutions available: automated video content creation is now a reality.  Whether your goals are to grow your audience, promote specific products, or connect to new clients, Prontopia is the simple way to create, share, and schedule HD videos in less than a minute. 

When it comes to video creation and editing, whether you’re aiming for commercials or viral social media posts, the process of automation is all about making things easy for your business and your team. That’s why Prontopia also offers easy ways for you to create, schedule, and publish content, so you save time and money while also leveraging one of the more engaging content mediums on the market. 

Want to learn more?  Here are key video predictions in Video Marketing in 2022.