The secret’s out: everyone loves video. From search engines that prioritize links to YouTube videos, to algorithms that rank your website higher if you have video embedded in the landing pages, video is the reigning queen of digital content. The same goes for most social media platforms, including Instagram, TikTok, and Snapchat.  There are various reasons why you should start automating your video content.

However, knowing that video is desirable doesn’t mean every business has the resources to invest in high-quality production and editing. In fact, many brands still think that video has to be a costly and time-consuming process, draining precious resources away from other marketing initiatives. These considerations are particularly salient in the current climate: there’s a high demand for video, along with staff shortages and tight budgets.

The great news is that automating your video content can solve several issues at once. Automating the creation, captioning, scheduling, and posting processes can help companies save time and money, and build brand-consistent messaging.

Three Big Reasons Why You Should Start Automating Your Video Content… Right Now

1. Save Time

When it comes to video automation, hours of filming and the days of editing are a thing of the past. Video is the perfect candidate for automation: there are many elements that can be re-used and recycled cross-platform and cross-video, and creating short form content (like 15- and 30- second videos for social media) can and should be a very straightforward process!

Automating your video content creation could mean that you go from spending days on a single project, to a high quality finished product in under one minute. Choosing templates, audio, and clips based on keywords you set with Pronto can save your team time in every step.

It doesn’t stop there, though: once you have a completed video, you can also save time by batch-producing more, saving your favorite templates, and scheduling additional automated videos to post automatically to your linked social media platforms. These automated steps are the future of digital marketing. If your team is spending hours creating daily content, it’s time to rethink how you are spending precious time.

2. Save Money

Over the last decades, the cost of video has come down dramatically, but high-quality content still seems to come with a high price tag. The costs of renting a production studio, hiring a contractor who has the right filming equipment, perhaps hiring someone else to edit hours of footage down to a single minute… it adds up.

But gone are the days of a single video project running your business upwards of five, ten, twenty thousand dollars. When you automate the video creation process, you save money immediately: Pronto will learn from you about what features you want, what styles you prefer, and then report back to you about what content did well.

With built-in, easily customizable features like text-to-speech, voiceovers, and transitions, you’ll save money on each part of the video creation process.

3. Stay Consistent

While videos that go viral are seen as the pinnacle of digital achievement, real success is to be found in consistent, valuable content. When you regularly produce high quality video, your staff and your customers implicitly understand you are a reliable company with high value. Automating your video content makes it incredibly simple to have a unified style in your material, in everything from the genres of background music, to the font styles you choose. You can tweak many aspects of your videos, without straying from what you know to be effective.

Consistency is a crucial part of rolling out completed content, too: algorithms favor accounts and sites that regularly post content (especially video!). With Prontopia, you can schedule your videos to post at any time of day or night, weeks ahead of time. After you’ve posted, our analytics will help you find the most effective posting times for your brand for each platform you’re posting to.

As digital marketing becomes more and more data driven, it’s crucial to find and embrace tools that make both production and analytics more efficient. Automated video can set your business apart!

To learn more, please read our article: Eight Need-To-Know Strategies for Effective Video Marketing

Get started today at: prontopia.com