VIDEO MARKETING IS EFFECTIVE BUT CAN BE COSTLY

Putting aside all the advice, all the lists of tips and tricks, and all the re-branding announcements, there is one very simple truth about online content: video rules.  But how do you jump on the video bandwagon and make effective videos without breaking the bank?

The last two years threw many plans into disarray, but one repercussion has been an even more intense demand for digital content. From information and news to funny dance videos, video content is even more firmly established as a popular form of digital media. 

Even if you’re not familiar with video as a creator, you’re likely familiar with it from the consumer point of view. Whether it’s a friendly-looking video of your family dentist or a clean-cut advertisement for a local real estate company, we remember and trust brands that we see producing high quality video. 

WHY VIDEO MARKETING

According to Statista, as of 2020 over 83% of all internet users in the US accessed digital video content. Even as early as 2015 and 2016, video marketing was taking off, and for good reason. Insivia reports that based on many metrics, video is impactful almost anywhere you use it: as a YouTube Ad, embedded in an email, on social media, or even in a training scenario. 

Video is highly engaging. It gets shared more frequently with others, and the information is also often retained more easily than if it was consumed via text originally. Long story short: if you automate the creation process, video has the potential to provide an amazing ROI. 

Some reports say that including video on a landing page can increase conversion by up to 80%. In the same vein, according to WordStream, marketers who use video grew revenue 49% faster than non-video users. 

These statistics are worth taking on board because they are about video in general, not about specific industries. Video can be impactful for small businesses owners as well as large enterprises. It’s still all about maintaining brand identity and marketing effectively. Every company, cross-industry and no matter the size, should be using video in their digital marketing strategy. 

If you weren’t convinced already, video is also becoming even more prioritized on all social media platforms, from Twitter to LinkedIn. Even Instagram announced that its algorithms would be more actively promoting reels (short videos) instead of still images. 

So, how can you jump on the video bandwagon?

TIPS FOR VIDEO MARKETING

Whether you’re looking to use video as a source of ad revenue, a chance to build customer trust, or just provide an update about your current stock levels, there’s an easy and cost-effective way to give video a shot.  

1. Don’t abandon your marketing plan. Think about who you want to talk to – your customers—and how you can connect to them. Your brand identity, your style, your brand colors and ‘vibe’, are still crucial parts of how you approach video, whether you’re using it to promote a one-time sale, or just remind clients of your hours.  
2. Use Prontopia to automate video creation! Add a few of the keywords associated with your brand, choose the duration, as well the style/theme you like, and plug in your text. A high-quality, fully tailorable video will be yours in just minutes. 
3. Schedule the video. With Prontopia, this step is seamless. You can connect your social media accounts, and schedule your video to post on each one, or just one, platform. You can also then set Prontopia to produce and publish additional videos as frequently as you want! 
4. Sit back, relax, and check out the analytics. As your videos go out, Prontopia will help you check out the data. You can see things like the engagement rate for each platform, which is invaluable data. Monitor, tweak, check back, and watch your results unfold! 

Digital marketing is a fast-moving and competitive field, but you can be ahead of the curve by automating your video content creation process. With your plan and Prontopia’s prowess, you’re off to a strong start already. 

Want to try it for free? Check it out here!