Automated Video Creation 101

EVERYTHING YOU NEED TO KNOW ABOUT AUTOMATED VIDEO CONTENT CREATION.

Marketing experts and content creators across all industries will undoubtedly have noticed the global appetite for video content: it seems insatiable. Even five years ago, experts knew that video content would be the way forward in communications, advertising, and even politics.  

But creating cost-effective video content regularly can be challenging, especially for resource-strapped businesses. The video creation and editing processes are time-consuming, especially if your company wants to engage consistently on a more personal level while still increasing reach.  

That’s where automated video creation comes in. 

What is Automated Video Creation? 

Put simply, automated video creation is the process of using software to create engaging and exciting video content automatically. The method uses AI to match high-definition video content to your industry, business goals, etc. 

How does it work? 

There are numerous strategies your marketing team might want to take. Automating the video creation and editing process starts with identifying your priorities, choosing a platform, uploading the material you’re using, and then, letting the software do the heavy lifting. 

Again, depending on what audience you are targeting, you can be more or less involved in the editing process. If you’re looking to employ a highly efficient system, you can confirm your details within a template and be ready to publish. If you’re looking to customize video content with text overlays, captioning, and graphics, you can certainly achieve these goals.  This is commonly used for franchises.  

How can automated video creation be used effectively? 

Your company most likely has many marketing campaigns in flight at one time, from advertising and promotions to large audiences, all the way down to one-on-one contact with clients (like a birthday message). With the wide range of demand in the type of communication happening, you also need a variety of video content: perhaps 6-second ads for YouTube and minute-long informational messages announcing a new product for Facebook or TikTok. 

Most social media platforms each have their video creation tools but are just different enough in their capabilities and requirements to be frustrating, and they often do not look professional. You can save time and budget by creating high-quality automated videos and posting them to different platforms simultaneously. 

How can we get started?! 

Prontopia is a simple-to-use AI-based tool for creating videos to market your business on social and video platforms. Prontopia is making the process seamless and focused for your team, even for employees with no editing skills or experience, at the forefront of AI-based video creation. This is crucial as content marketers from different industries adapt to the voracious appetite for video content happening around them.

Plus, with Prontopia, you will have detailed insights into your videos’ performance with data analytics to see what’s working! Whether it’s quick transitions or punchy overlaid text, you can track the efficacy of your efforts in a split second. 

Making high-quality videos has never been easier for businesses—start today! 

Visit prontopia.com or learn more at Why Your Brand Should be using Video Content on Social Media